Matthew Hudson
Director, Market Access
Matthew Hudson is the Managing Director of Certeva and Director of Market Access, based in Abu Dhabi. He has more than 10 years’ experience across the healthcare industry spanning healthcare research, pharma, biotech, and market access consulting. He has helped pharma and biotech companies address diverse market access challenges across the Gulf and wider MENA region, EU5, US, Asia, Emerging Markets and Globally.
Previously, Matthew was the Health Economics Lead for The Janssen Pharmaceutical Companies of Johnson & Johnson Middle East, leading Market Access initiatives across the United Arab Emirates, Kingdom of Saudi Arabia, Kuwait, Bahrain, Oman and Qatar.
Experience
Strategic market access advice and creation of access materials for product launches in GCC.
Designed and developed digital content for payors and access stakeholders in the MENA region.
Localization of global market access materials for KSA and Gulf countries.
Expertise
Masters from the University of Cambridge, awarded Distinction (thesis on global pharmaceutical innovation).
Former member of NICE Health Technology Appraisal (HTA) Group in the United Kingdom.
Board Member and Chair of the Scientific Committee, Emirates Health Economics Society.
Qualifications & Honours
MSc Operational Research, Lancaster University.
MEd Teaching and Learning (Health Economics), University of Sheffield.
MSt Entrepreneurship (Healthcare and Biotechnology), University of Cambridge.
Member of the Royal Pharmaceutical Society, United Kingdom.
Fellow of the Higher Education Academy, United Kingdom.
Matthew holds multiple advanced degrees from leading universities in the UK. He conducted his MSc research on the cost-effectiveness of prostate cancer screening for the UK National Screening Committee, whilst his MEd research was on teaching and learning of health economics. Matthew achieved a GPA of 4.0/4.0 during his Masters at Judge Business School, University of Cambridge and his thesis on global pharmaceutical innovation was commended for being outstanding.
Matthew is an Honorary Lecturer in Applied Health Economics at the University of South Wales where he teaches modules on national and international health economic decision-making, health economic modelling, and health technology assessment (HTA). Matthew is also actively involved with the University of Cambridge, as an Ambassador for the Masters in Entrepreneurship at Judge Business School. Matthew serves on the Board of the Emirates Health Economics Society as Chair of the Scientific Committee.
What People Are Saying
“Your preparation and execution for the [brand] launch meeting was exceptional. It was a great event because of you so THANK YOU!”
— Brand Manager, Dubai
“It has been an amazing collaboration and really helpful to incorporate your insights and experience, including raising EM [emerging markets] needs/reality.”